Reason to trade mark

Registration

• Gives you the exclusive right to use the mark for 10 years in New Zealand.

• Gives you legal protection for your mark against others who use your mark without your permission.

• Gives you faster outcomes in ownership disputes compared to an unregistered trade mark.

• Gives you proof of ownership of the trade mark.

• Distinguishes you from other traders of similar goods or services in the marketplace.

• Is your own personal property.

• Can be licenced or sold to others.

• Protects your business identity.

• Protects your reputation.

• Is an intangible asset that adds to your goodwill.